My team and I love this customer service quote because no matter how well you run your business, unhappy customers are inevitable. While there will be a percentage who are just unhappy people looking to complain about anything, most will have legitimate points worth considering. You can never see your business the way people on the receiving end of your service can, and listening to them is the only way to learn and improve. We are grateful when someone speaks up—so many unhappy people just never shop with you again while also spreading negative words about your business. Feedback of any kind is a gift, so use it to your best advantage. We’ve found that negative feedback that’s handled in a caring and concerned manner can often make a lifelong customer out of a previously disgruntled shopper.